Digital Marketing VS Web Design: Know the Diff
WEBNIK, LLC | CANTON, OH
WHICH SERVICE IS
RIGHT FOR YOU?
Times have changed in the world wide web over the course of the last 10 years. If there has been one constant amongst all of it, it surely must be that change is inevitable. So, what is the difference between digital marketing and web design, and where do we stand now? Good question.
Web Design Isn’t What It Used to Be
Years ago, web design was the end all, be all, of online marketing. You had a website, people would show up there after typing in the URL on your business card, end of story. Right? Nowadays, much more is expected of your digital presence. You have to connect with customers over social media, get the email newsletter sent, write a blog post every month, and keep your site up to date for mobile users. You’ve treaded into new territory. Thus, the terminology should reflect that.
One of the fundamental pillars upon which every digital agency is built will always be web design. Without good design and usability, your audience will certainly look elsewhere. Why? Because they know one of your competitors will have a site that’s easy to navigate, and ultimately find what they’re looking for. Without going any further, let’s define web design.
Website design is the process of creating websites, mainly tending to the aesthetics and content the end user sees. This term is generally used interchangeably with web development; however, development is generally seen as a larger umbrella term, encompassing web design. Examples of other nomenclature found under the umbrella would be hard coding such as HTML, CSS and PHP, also UX (User Experience) and UI (User Interface), Networking, Hosting, etc.
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