The first piece of the puzzle was very careful planning. We had to find out who the audience was, what type of device they favored, and who our chief competition was. Upon completion of the strategy portion of the build, we knew what our main objective had to be; Simplicity. If we were going to tie together all the necessary marketing materials, both digital and analog, they had to make sense and carry a clear cohesiveness.
In web design terms, simplicity means strong use of negative space, fast load times, and a clear sense of navigation. From there we developed a marketing plan and timeline that would completely re-brand a company with four locations, dozens of trailers and trucks, and a whole lot of business cards. It was a big undertaking.
What followed was everything mentioned in the first paragraph, plus a whole lot more. Most notably was the 900+ page e-commerce website devoted to amassing online form submissions, a behemoth of a YouTube channel, and a fresh new logo.
Jordan’s reach now extends both far and wide. They’ve received inquiries from every corner of the earth with their new site and PPC advertising campaign. Along with that, they now enjoy first page organic relevance for hundreds of terms.
As such, Jordan Power is our most ambitious project to date. We learned a lot through the course of the venture and couldn’t be happier with the results!