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ARIA BOUTIQUE LOGO
ARIA, INC. | CANTON, OH
The Aria Boutique logo was built to give the company a sense of both friendliness and uniqueness. The target demographic was largely female, ranging from 30 to 70 years of age. What resulted was an old-world, damask style, with some added patina to further drive the point home.
The logo ended up being a very apt description of the company and subsequent storefront. Thanks to the visual cues provided with the branding, it proved much easier to stage product showcases. It shows especially well on any surface with a grain.