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WHITMAN AUTOMATION STATIONERY
WHITMAN AUTOMATION, LTD. | NORTH CANTON, OH
Creating stationery to match the Whitman Automation’s new logo was a great deal of fun. We wanted to carry over the simplicity bore by the recently developed branding, while also broadening the company’s design scope with some new elements. The slant (pulled directly from the “W”) helps emphasize the angles at play, and provides visual interest beyond just a plain logo mark.
Having such a simple pallet may seem to be more challenging. To a certain extent, it is. However, it provides the opportunity to return basics in shape and form. The letterhead plainly shows this, as it is both fresh and dynamic, and without a hint of boring!