web design and development in canton, ohio

Have you ever been so moved by a great looking meal that you felt the need to photograph it? Better yet, have you looked at pictures others have posted at a restaurant to get an idea of what you’re in for? Chances are yes, yes you have. The #foodporn tag has been used 119,703,554 times on Instagram as of this writing. Why does that matter? Because restaurants everywhere are scrambling to make their food look picture perfect. Chili’s spends $750,000 a year on egg wash so their burger buns look shiny when photographed.

Point is, social media has forever changed one of the world’s largest industries in a few short years. This trend doesn’t just extend to foodies and amateur photographers though. People everywhere are posting about businesses and the service they received. Our social media management services ensure your company becomes, and stays, a part of the conversation.

Social Media Marketing of Ohio

Leverage the influence of popular platforms such as Facebook, Twitter and Google+ to promote your products or services. As of November 2016, 69% of all American adults use at least one social media to connect, engage and share. That number represents a huge increase from March 2005 when only 5% of the populous adopted one such platform. In fact people are now so dedicated to posting (and impressing their friends) that they’re willing to risk their life for it.

If you haven’t done so already, it’s time to jump on board. Social media is only going to get bigger in this inter-connected world we live in. Utilizing the baked-in data analysis tools of these applications means companies can now track the progress and success of both their free and paid campaigns. Interact with your target market and earn new business through the power of social media!

An oft overlooked aspect of a company’s online presence, blog articles allow for two fundamental qualities necessary for any website to continue growing. First, the specific targeting of long tail keywords relevant to your business. In all likelihood, the initial build of your site will forgo some niche terms in favor of the higher traffic ones. Your blog will fill those gaps in, giving your site a broader net to cast. Second is the addition of regularly updated content. The Google’s and Bing’s of the world like their sites au courant. Both are determining factors when said search engines rank their database results against queries. Besides, blog articles are a great way to gain credibility in the eyes of your target market. Chances are you’ll earn a few new ones while you’re at it.

Without question, email is one of the best marketing channels available for garnering new leads and sales. Your prospective clientele’s inbox is as personal a message you’ll get across, outside of picking up the phone or driving to their residence.

If you’ve got an email address, you’ve got an invitation to pitch virtually anything in a digital space devoid of (most) distractions. Best of all, you get to keep your brand in front of the consumer. Staying relevant when so many options exist is well worth it.

According to a recent study performed by search-giant Google, “68% of YouTube users watched YouTube to help make a purchase decision.” Even more amazingly, Cisco is predicting, “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.”

Wouldn’t it be great to prosper from such a trend? Luckily, we have a track record for such a thing. Check out the stats for Jordan Power since their YouTube channel launched in October 2015: 50,436 watch minutes. We can do the same for you.

Site integration, more or less, is getting all the different elements of a company’s digital footprint to work in concert for the benefit of the whole. The sum turns out to be much more than its individual pieces though. That’s because search engines award higher ranks to websites who draw more water. Social media is a perfect vehicle by which this can be accomplished. Point all of the comments, links, contests and promotions posted back to your website and watch the ranks soar.